Now I do not buy into the whole concept of VIP we are all VERY important in my books, however if you promote an event and sell VIP tickets, you should definitely make it VIP. In today’s culture, VIP is more about convenience, it means to most people, line by-pass, quicker service, no waiting, and sometimes an all-inclusive deal with drinks and food.
Recently, I went to an event and purchased VIP tickets for that reason, I did not want to stand in a line up to enter, to get drinks or food as I have an 8 month and this was a rare occasion to get out. Babysitter time, tick tock! Unfortunately my VIP experience did not meet my expectations the only benefit I received was the line bypass to enter the event. There were long drink lineups, the staff serving the drinks was not friendly and the food was not what was promised. In a nut shell my VIP ticket price did not deliver what was promised.
As a small business owner, you may be considering a holiday VIP party for your customers, my advice, over deliver on what you promise.
Here are 5 tips on how to make the VIP experience a hit!
Hi my name is Farzanah. I am a marketing pro with 10 + years of experience in marketing management and a busy mom dedicated to helping small business owners improve their marketing with copy writing that transforms their online visitors into taking action.